06 Aug

How to Mount Your Canvas Prints

So you have yourself an amazing photo printed on  seal-coated archival canvas which has been wrapped onto a wooden frame. Now its time to mount it on your wall.

Here’s how to mount your canvas onto your wall:


Step 1photo 1

Open the provided package of hardware which comes with your purchase of a Canvas Print from Hucul Printing Ltd. There is an instruction sheet inside that details the exact steps we are showing here, which should be read and followed.


Step 2

After you take inventory of the mounting hardware, you must prepare to fasten the hangers onto your frame.

photo 4

Measure 1/3 one third from the the top of the frame. (Quick math: [Height of frame/3])photo 5


Step 3
photo 1

With a pencil, mark the frame at the spot where you measured to be 1/3. Repeat on the other side.


Step 4
photo 2

Place the hangers on the line. The bottom of the hanger should sit on the top of the line.

photo 3

Now you’re ready to fasten them on to the frame.


Step 5

photo 3

Screw in the hangers to the frame using provided screws. Note the orientation of the hangers: The thinner part of the hole is pointing towards the top of the frame.


 

Step 6

photo 4

Locate the plastic (dimple markers/wall mounts) pieces as shown above.

photo 5

 

Insert them into the hangers and twist 90 degrees to lock. Note the dimple maker facing out; this will mark the wall with a dimple so you know precisely where to put the wall mounts.


Step 7
photo 3

Next, attach the provided bubble level to the top of the canvas using the double sided tape provided. Warning: Do not press the tape too hard into the top of the canvas because the tape is quite strong and could peel off the top layer of canvas when you remove it.


Step 8

Now its time to find a home for the new canvas!

photo 2

Find the place where you would like to put the canvas and ensure it is level by using both the bubble level and your eyesight to find the perfect placement. Once you have found the placement, carefully and firmly push the frame into the wall so that the plastic dimples create dimples in the wall.

Note that the attached dimple makers are the key to this step.


Step 9

photo 4

Remove the dimple markers from the hangers and place them into the dimples you just made. Put the provided nails in the hole in each wall mount so that the nail is pointing downwards. photo 5

 

Nail them in!photo 1

Now you have two wall mounts perfectly placed and ready  to accept the canvas!


Step 10

Almost done!photo 4

Locate the spacer piece as shown above. Remove the tape covering.

photo 5

Measure out the bottom stay and place a the spacer exactly halfway on the bottom frame.


 

Final Stepphoto 2

Slide the Canvas’ frame hangers into the wall mounts and your are done!

photo

 

23 Jul

Sending Us Your Press-Ready File

Not every job we print is designed, or set up, by Hucul Printing.

Many customers create their own files and we also receive files from Graphic Designers. In turn, we have customers and graphic designers posing questions about how to prepare “press-ready” files for us to print.

 

A common question we receive is:

What sort of File should I send you?”

While there are many avenues to take to convert our customer’s files, our most preferred file type is a Portable Document Format, most commonly known as a “PDF”.

A PDF is a nifty file format because not only is it compatible across many operating systems and programs, it is easy to send via email due to its compact size.

A PDF preserves all the visual graphics. This is especially helpful because the file does not need to be editable if it’s press-ready. For example, if we were to receive a working file, any links (or elements placed within your file) would have to be sent along with your document, which makes the process a lot more complicated and lengthy than it should be!

 

“How should I send the File?”

Files can be received in person on a jump/flash drive, via email, or if files are too large to send as an email attachment and they can be sent through DropBox. For assistance on how to use Dropbox, see:  https://www.dropbox.com/.

It’s also free!

 

Another common question we receive:

“How should I set up my File?”

One of the first questions we will ask you in return is whether you wish for your graphic elements to print right up to the edge of the paper. In this case, we ask for the document to have a bleed.

A bleed is a well-known printing term referring to elements, or graphics, that extend past the part of the document and are meant to be trimmed off.

This means that there is no white margin around the document (just colour) and the document must be printed on a sheet that is bigger than the document.

If you wish to have us print your posters, brochures (or any printable document) ask yourself whether you want your document to be printed to the edge. If so, provide us a file that includes a bleed, making sure that all important information, such as text, is away from the cut line.

Please see the example below and do not hesitate to contact us with any questions.

BlogBCpdfspecs

09 Jul

How to Find a Colour Scheme for Your Business

A common source of consideration and thought is how you can make your business look good and be memorable, when it comes to starting a new business, or if you are updating your look.

Find a consistent Colour Theme

One of the best ways to do this is to find a brand that follows a consistent colour theme, will project well and will also be appealing to your customers.

If your company is a conservative business such as Law or Accounting firm, you wouldn’t want to use lime green, or any of the neon colours, as your business colours. Those bright colours would be better suited to a Child’s Day Care, or a Toy Store!

Hucul Printing's colours created on Kuler

Hucul Printing’s colours created on Kuler

So how do you come up with your business’s colour scheme? There is a fantastic website that Adobe has created called “Kuler” where people can develop professional colour schemes and post them publicly to share. Each colour scheme comes complete with downloadable colour pallets for your designer to use with popular design software programs.

Each colour scheme comes with a universally recognizable colour code which can be typed into most software programs. This means you don’t have to go clicking around to find the  colour that is just close enough.

Further more, you can tweak the colour schemes you find and save them to your favourites for future referral. Its a great service!

Here are some examples of colour schemes I pulled from the site so you can see what I am talking about.


The first example,  I randomly found, is called Historic Neighbourhood. It has a muted and sophisticated pallet which would be appropriate for a business with an historical and welcoming or friendly feel. Depending on the image you wish to portray, these colours might be excellent for a photography shop, or a museum, or gallery.

Image

“Historic Neighborhood”


The next example is called Toy Store.  As you can see, it is bright, colourful and playful. This would definitely be suited for… a Toy Store!

“Toy Store”


This next example is called Lawyer; it has the professional blue as the base colour with highlights of steadying, complimentary browns.

Image

“Lawyer”


This sample, I found by searching the key words *Health food*.  This was the top result. The example contains an earthy and green feeling and is called Health Food Store. I’d feel comfortable if these colours were in my Health Food Store!

"Health Food Store"

“Health Food Store”

 

By choosing a professionally developed colour pallet from sites like Kuler, your business brand will look professional.

With a tool like this, you can forge ahead by generating ideas and get a good feel for how  you would like your business to look.

And…when you realize that there is more to branding your business than surfing the internet (which is true), you can come to us and we can help develop an overall look for your business.

25 Jun

“Make My Logo Bigger!” Syndrome

A common misconception about logos is that they need to be bigger to be noticed.

In fact, making your logo bigger can sometimes  distract an audience from the company’s message. Less is more, and white space is your ally!

To all our lovely customers, we want to take the opportunity to poke fun – Enjoy this following video!

28 May

Why Simple Business Cards Are Best

Simplicity

: the quality of being easy to understand, or use

: the state or quality of being plain, or not fancy or complicated

: something that is simple, or ordinary but enjoyable

Throughout my whole life, I have increasingly learned to appreciate simplicity and minimalism; spending time in nature, versus the city, brought out this appreciation for anything less than busy, cluttered, confusing, or unnecessary.

As an avid researcher and university paper writer, I have had to channel this appreciation for simplicity, in order to cope with the sheer amount of information available to me.

Yup, it is very difficult to condense a stack of research literature into one 20 page paper, and yup, it is especially difficult to ensure that my audience really gets what I am trying to say.

I guess I can say, I am working in the right place;  my current place of employment definitely appreciates simplicity.

Not only can simplicity benefit you in your everyday personal life, but it can help you with your business successes, as well.

Business Card by Murat Ertürk

Business Card by Murat Ertürk

Hucul Printing encourages other businesses to promote strongly, by projecting a clean and uncomplicated image to their customers.

Just like in everyday life, a good, strong & simple design layout on a business card can mean the difference between the ordinary and the remarkable.

I really want to take this opportunity to remind businesses who are looking to rebrand, or revamp their look, to remember that simplicity is in.

The new is minimalism and the movement is going strong and for good reason.

A few important pointers about drafting up the details you would like included on your new business card:

  1. Necessary Information: Sort out the information that is necessary to be on the card. For example, your name, business logo, phone number, address, website and email address. Space permitting, a basic, concise description of your business can be included. If it is necessary to include extra information, there is the option of printing on the reverse side of the card. (But remember… Less is more!)
  2. White Space: Do not be afraid of white space. It can make your logo stand out, make your card easier to read. It can add to the balance and contrast on your card.
  3. Design Continuity: If you are thinking of purchasing other printing products in your package  i.e. (rack cards, brochures, letterhead, envelopes, etc.), keep in mind that the style you want on your business card ie. (logo, colours, fonts) should be consistent with everything else you want designed and printed; all of the elements having common elements to tie everything together to help make it eye-catching.
  4. Customize: Something as simple as making the layout portrait-style, or getting the corners rounded on the business card, can make your card stand out above the rest.

“Truth is ever to be found in the simplicity, and not in the multiplicity and confusion of things.” ~Isaac Newton

14 May

So you Started a Business … Now what?

Entrepreneurs often seek us out at Hucul Printing when they want to order an assortment of printed supplies for their new business operations.

Many new business owners are confused about which products would serve their needs the best. We can help them sort out what would be necessary in their starting out phases.

The Essentials

There are a few essential items that every business needs.  After that, the needs vary widely depending on the nature of the business.

Business Cards

First business cards :-) by Sarah Choukah

First business cards 🙂 by Sarah Choukah

The humble business card is the first printing service we would recommend for you. Business cards are the customer, partner and supplier gateways into your business.

Even the lawn boy needs business cards for those looking to buy his service.

The business card should have only the essential information. Name, contact information, email and website. A business card is not a pamphlet.

If people want to learn more about you, your product, or your services, they should have the ease of going to your website, (provided on your business card).

With the more detailed nature of your pamphlet, rack card, or brochure…your customer can reach for them and  take a little more time to read about your business.

Pamphlets, Rack Cards, Brochures

Brochures! by Antonio Bonanno

Brochures! by Antonio Bonanno

These three: Pamphlets, Rack Cards, Brochures, are really tiny billboards, also used as sales advertisements . They are a quick and effective way to get your valued presentation of your company descriptions & products, across to your prospective business

Even business to business service companies should have this kind of printed product (if not, a comprehensive Presentation Folder, for sure).

Every business has something to sell; you should have an effective way of selling it in a physical printed form.

Even Google, … the ubiquitous online Giant, has printed pamphlets for it’s customers.

 Letterhead,  Invoices, Receipts

Next you need to sell our business attributes through your correspondence with your customers and clients. This is where each business begins to vary between their individual needs and the exact nature of your printed product depends on the business needs.

For bills, invoices and receipts, your accounting software might be able to imprint your logo and information on the paper for you. However, sometimes you need pre-printed letterhead to feed into your printer for a consistent and professional appearance.

Woodheads Stationery by Nigel Lamb

Woodheads Stationery by Nigel Lamb

If you are a business on the road, you may need to hand write your quotes, invoices and receipts, in which case you would need books of carbonless, printed invoices that include your businesses logo and information already printed and available. This would provide your customer with a copy, and would leave you a copy for your records. In some cases, you might need 3 copies, depending on how your company is structured. Numbering on these quotes, invoices, receipts … etc, might be necessary to be done on the Pressman’s Numbering machines in the pressroom.

Regardless of how you correspond with your customers, you need to have your logo and contact information attached to those touch points ….the items you need to have printed

Beyond the Basics

Depending on your business system, you may need to develop specialized and additional printed products to help organize and streamline your unique business’s day-to-day work flow. You may need internal NCR (carbonless) forms for work orders, order forms, receipts and messages. You might also need job dockets and file folders printed, if this is how your office procedure dictates. All of these need special attention to detail and design to make sure that all of the details of your work can be useful to you and your company.

When you start to get serious about your business, this is where custom printing becomes a major component of your operations. This is where you are at an advantage by making a commercial printer, as a working partner, in business.

Are you starting  a business?

Come down to Hucul Printing and get us in the loop. You will see that we only wish to help you succeed and become long term partners with you. Our low pressure office environment will help you confidently make sound decisions that are right for you and the good of your business.

Contact us here or stop on by!