These days, business promotion often leans more towards the digital realm and further away from physical print & tactile media. Is using only digital media the best idea for you?
Small Businesses operate differently than Amazon
In a smaller city centre, such as Salmon Arm, it is definitely important that our small businesses have a strong online presence for the curious visitor. However, relying on the vast internet with all of its search engine optimization, computer coding and “social media”, is taking a gamble.
This is especially true if you have a real storefront in the physical world. The internet is great for Amazon, but what about the Mom & Pop, or Corner Store?
Don’t count on Facebook to bring you business
Unless you have the money to spend on an online store with a distribution channel ready to deliver your wares around the world, advertising locally with “real” promotional materials is still the bread and butter of the local small business.
Printing materials work
Consider the humble pamphlet.
When strolling through a town that I just rolled into, the first thing I will do is get out of my car and head for a coffee shop, a tourist shop, or a gas station.
While waiting in line, I look around and often will grab colourful, appealing looking pamphlets and flip through them; I might even collect several pamphlets, (even maps & tourist booklets) to see what the town or the area has to offer. Typically, these pamplets are showcasing the local attractions, which includes small businesses. Picking up these pamphlets is a habit, or a reflex. I usually walk away with those pamphlets in hand and leave them on my car seat to look at again later when I get back home.
In this case, I’m not searching the internet to learn about the local attractions; I’m relying on printed media.
Whether one pamphlet or several, they stare me in the face and are constant reminders every time I open the car door!
Real Life First, Online Second
We at Hucul Printing certainly advocate for having a strong online presence on the web. In addition, we educate our customers about how printed products are still quite relevant …and essential to promote small businesses in small cities, or towns, like Salmon Arm.
With the reduced costs of design and printing in today’s world, it really is common sense to include printed materials, as part of your branding and marketing mix.
If you are interested in exploring some great promotional options for your small business, come visit Hucul Printing. Talk to Bernie; he has been in the Printing Business for many years and has accumulated decades of experience which can help you figure out what you need.