promotion

Do Business Cards need a QR Code?

February 19, 2014
Jordan Pack
Business Cards, Promotion, Technology, Tips and Tricks

Have you ever seen one of these? This gaudy looking, ‘ink blot block’ of black & white is called a QR Code. They are actually quite an interesting invention, with the potential to be very handy under some circumstances. These codes behave in a similar way to bar codes, except that you scan them with your smart phone. You can go online to a webpage like this, and program a QR code to do many different things including, sending you to a website, putting…

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Why Real Life Promotion Works for Small Businesses

February 5, 2014
Jordan Pack
Design, Printing Business, Promotion, Tips and Tricks

These days, business promotion often leans more towards the digital realm and further away from physical print & tactile media. Is using only digital media the best idea for you? Small Businesses operate differently than Amazon In a smaller city centre, such as Salmon Arm, it is definitely important that our small businesses have a strong online presence for the curious visitor. However, relying on the vast internet with all of its search engine optimization, computer coding and “social media”, is taking a gamble. This is especially…

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