small business

How to Use Business Cards at Networking Events

Every business has business cards (and if you don’t,  you should), and in the day-to-day grind in your shop their place is usually sitting at the front counter, dormant and inactive. This is a good place to keep them when your customers are in the context of being in your shop. But what about that situation where you are outside your business, one-on-one, at a networking event? How do you actually use your business cards? When is it appropriate to exchange them?…

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Why Real Life Promotion Works for Small Businesses

These days, business promotion often leans more towards the digital realm and further away from physical print & tactile media. Is using only digital media the best idea for you? Small Businesses operate differently than Amazon In a smaller city centre, such as Salmon Arm, it is definitely important that our small businesses have a strong online presence for the curious visitor. However, relying on the vast internet with all of its search engine optimization, computer coding and “social media”, is taking a gamble. This is especially…

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