A common source of consideration and thought is how you can make your business look good and be memorable, when it comes to starting a new business, or if you are updating your look.
Find a consistent Colour Theme
One of the best ways to do this is to find a brand that follows a consistent colour theme, will project well and will also be appealing to your customers.
If your company is a conservative business such as Law or Accounting firm, you wouldn’t want to use lime green, or any of the neon colours, as your business colours. Those bright colours would be better suited to a Child’s Day Care, or a Toy Store!
So how do you come up with your business’s colour scheme? There is a fantastic website that Adobe has created called “Kuler” where people can develop professional colour schemes and post them publicly to share. Each colour scheme comes complete with downloadable colour pallets for your designer to use with popular design software programs.
Each colour scheme comes with a universally recognizable colour code which can be typed into most software programs. This means you don’t have to go clicking around to find the colour that is just close enough.
Further more, you can tweak the colour schemes you find and save them to your favourites for future referral. Its a great service!
Here are some examples of colour schemes I pulled from the site so you can see what I am talking about.
The first example, I randomly found, is called Historic Neighbourhood. It has a muted and sophisticated pallet which would be appropriate for a business with an historical and welcoming or friendly feel. Depending on the image you wish to portray, these colours might be excellent for a photography shop, or a museum, or gallery.
The next example is called Toy Store. As you can see, it is bright, colourful and playful. This would definitely be suited for… a Toy Store!
This next example is called Lawyer; it has the professional blue as the base colour with highlights of steadying, complimentary browns.
This sample, I found by searching the key words *Health food*. This was the top result. The example contains an earthy and green feeling and is called Health Food Store. I’d feel comfortable if these colours were in my Health Food Store!
By choosing a professionally developed colour pallet from sites like Kuler, your business brand will look professional.
With a tool like this, you can forge ahead by generating ideas and get a good feel for how you would like your business to look.
And…when you realize that there is more to branding your business than surfing the internet (which is true), you can come to us and we can help develop an overall look for your business.