Jordan Pack, Author at Hucul Printing Ltd.

Jordan Pack

Jordan is a Business Graduate, mountain enthusiast, and life-hacker. Currently, he is working toward earning his CPA designation through a big four accounting firm in Calgary.

Do Business Cards need a QR Code?

February 19, 2014

Jordan Pack

Business Cards, Promotion, Technology, Tips and Tricks

Have you ever seen one of these? This gaudy looking, ‘ink blot block’ of black & white is called a QR Code. They are actually quite an interesting invention, with the potential to be very handy under some circumstances. These codes behave in a similar way to bar codes, except that you scan them with your smart phone. You can go online to a webpage like this, and program a QR code to do many different things including, sending you to a website, putting…

Why Real Life Promotion Works for Small Businesses

February 5, 2014

Jordan Pack

Design, Printing Business, Promotion, Tips and Tricks

These days, business promotion often leans more towards the digital realm and further away from physical print & tactile media. Is using only digital media the best idea for you? Small Businesses operate differently than Amazon In a smaller city centre, such as Salmon Arm, it is definitely important that our small businesses have a strong online presence for the curious visitor. However, relying on the vast internet with all of its search engine optimization, computer coding and “social media”, is taking a gamble. This is especially…

Why Printing Is Alive and Well

January 22, 2014

Jordan Pack

Printing Business

As a printer’s son, I have been around the printing industry my whole life. When I was younger, I tended to take ‘the role that printers’ have played in the world’ for granted. Now, my apathy has shifted to enthusiasm for what sparked the Age of Information — which is printing. Printing changed the world In fact, printing has been regarded as an important factor in the evolution and creation of the modern world. Printing has changed the way we have communicated with each other, not unlike what the internet has…

When Business Cards Are Overkill…How to Solve the Problem

January 11, 2014

Jordan Pack

Business Cards, Tips and Tricks

When I was in business school, I attended regular networking events where business professionals, free-lancers, and students mingled together, conversing about projects and business ideas. In this environment, we learned the social skills of being polite and courteous, and the value of exchanging our personal information. If we were colleagues, this was easy; we passed each other our smart phones. However, exchanging information this way lacked sophistication and we needed to exchange information in a more traditional and professional way. Business Cards are for Business Naturally, the next best…

Commercial Printers vs big-box Photocopy Stores

January 2, 2014

Jordan Pack

Printing Business

This can be a touchy subject for the Commercial Printer, The Commercial Printer was an entity unto its own; for centuries, all printing came to the Commercial Printer. Because of the time consuming efforts of the pre-press and press areas, the cost of printing was dictated by the amount of time it took to print results. The Commercial Printer encouraged their customers to print in larger volumes in order to lower the “per unit cost” and pass it on to the…