Tips and Tricks Archives - Page 2 of 2

Which size of Canvas Print should I order?

April 30, 2014

Where will the Canvas be Hung? Deciding on the size of a canvas mounted print for your home, or office, may be a little challenging, but we are here to help you! Knowing where your canvas print will be displayed … whether it will end up at your business, or at your home, or someone else’s home or establishment… will help determine the sizing. Is the print meant to advertize a business or company brand? Is it intended for decoration and personal enjoyment for…

Committed to your business? Why you should hire a Professional Printer

April 2, 2014

Jordan Pack

Inspiration, Printing Business, Tips and Tricks

Let’s face the truth. There are plenty of printing options available to you. You can order online or from a big -box store. You can even purchase a desktop printer to print your product at home, however, your well meaning efforts will probably result in a ‘homemade looking product’, not really reflecting your professional brand. So, what are the reasons for hiring a local ’boutique printing’ company like Hucul Printing in a small town like Salmon Arm? It all comes down to service. We…

You Can Become a Self-published Author!

March 19, 2014

Jordan Pack

Inspiration, Printing Business, Tips and Tricks

Printing books is a mysterious process to most people. Publishing Houses are often inaccessible and indifferent to budding authors, making them unsure about submitting their life’s work for publication. I don’t blame them, and I would probably hesitate to submit my own manuscript to a Publishing House too. This is probably because my family owns the printing company, Hucul Printing, in Salmon Arm and I would opt to self-publish my book through them. I’ve watched them print books for others over the years. They know how to design attractive book covers, choose appropriate and readable fonts,…

How to Use Business Cards at Networking Events

March 5, 2014

Jordan Pack

Business Cards, Promotion, Tips and Tricks

Every business has business cards (and if you don’t, you should), and in the day-to-day grind in your shop their place is usually sitting at the front counter, dormant and inactive. This is a good place to keep them when your customers are in the context of being in your shop. But what about that situation where you are outside your business, one-on-one, at a networking event? How do you actually use your business cards? When is it appropriate to exchange them?…

Do Business Cards need a QR Code?

February 19, 2014

Jordan Pack

Business Cards, Promotion, Technology, Tips and Tricks

Have you ever seen one of these? This gaudy looking, ‘ink blot block’ of black & white is called a QR Code. They are actually quite an interesting invention, with the potential to be very handy under some circumstances. These codes behave in a similar way to bar codes, except that you scan them with your smart phone. You can go online to a webpage like this, and program a QR code to do many different things including, sending you to a website, putting…

Why Real Life Promotion Works for Small Businesses

February 5, 2014

Jordan Pack

Design, Printing Business, Promotion, Tips and Tricks

These days, business promotion often leans more towards the digital realm and further away from physical print & tactile media. Is using only digital media the best idea for you? Small Businesses operate differently than Amazon In a smaller city centre, such as Salmon Arm, it is definitely important that our small businesses have a strong online presence for the curious visitor. However, relying on the vast internet with all of its search engine optimization, computer coding and “social media”, is taking a gamble. This is especially…

When Business Cards Are Overkill…How to Solve the Problem

January 11, 2014

Jordan Pack

Business Cards, Tips and Tricks

When I was in business school, I attended regular networking events where business professionals, free-lancers, and students mingled together, conversing about projects and business ideas. In this environment, we learned the social skills of being polite and courteous, and the value of exchanging our personal information. If we were colleagues, this was easy; we passed each other our smart phones. However, exchanging information this way lacked sophistication and we needed to exchange information in a more traditional and professional way. Business Cards are for Business Naturally, the next best…