30 Apr

Which size of Canvas Print should I order?

Where will the Canvas be Hung?

Deciding on the size of a canvas mounted print for your home, or office, may be a little challenging, but we are here to help you!

Knowing where your canvas print will be displayed … whether it will end up at your business, or at your home, or someone else’s home or establishment…  will help determine the sizing.

Is the print meant to advertize a business or company brand?

Is it intended for decoration and personal enjoyment for yourself, or someone else?

Or will it be sold to a third buyer?

Sizing your Canvas

The pixel size of the file would also be an important factor in figuring out the physical print size, because not all files can support all canvas print sizes.

Do you know how much wall space is available for your project? Have you measured the available space and allowed for both height and width?

There are many creative ways to showcase your favourite prints, or photographs.

456801_10150894540848604_1237923262_oYou could opt to print 2 or 3 canvases with the same theme. These could be hung side by side, or one above the other, or even laid out diagonally. Perhaps your set of canvases could be parts or divisions of a single picture.

There are so many options available, and many variables will dictate the appropriate sizing and arrangements for your project.

Hucul Printing can provide the price for each size of print.

Here is a list of the most standard wall hanging sizes:

  • 8 x 8
  • 8 x 10
  • 8 x 12
  • 10 x 12
  • 12 x 12
  • 12 x 14
  • 12 x 16
  • 12 x 18
  • 16 x 16
  • 16 x 20
  • 16 x 24
  • 20 x 20
  • 20 x 24 
  • 20 x 30
  • 20 x 36
  • 20 x 40

We can help you to gain some insights when you come in and lay out your plans, explaining what your project needs are.

Between us, we will determine the perfect solution for your canvas project.

02 Apr

Committed to your business? Why you should hire a Professional Printer

Let’s face the truth.

There are plenty of printing options available to you.

You can order online or from a  big -box store.  You can even purchase a desktop printer to print your product at home, however, your well meaning efforts will probably result in a ‘homemade looking product’, not really reflecting your professional brand.

So, what are the reasons for hiring a local ’boutique printing’ company like Hucul Printing in a small town like Salmon Arm?

It all comes down to service.

gary1We have been working with our clients for a long time and have established a rapport with them. We have also built a reputation locally and this keeps our customers coming back.

Why is that?

Our clients feel that we make the “design to printing process” easier for them.

Having developed relationships with our customers, they regard us as friends and trusted advisers.

This is what we do.

We provide peace of mind about your printing goals, which is something only professional printers can do.

Sure, you can save a few dollars on business cards from an online printer, or an impersonal, ‘one-stop shop’ box store, but they do not have a full understanding of your company’s business needs, including its challenges, like we do.

Are you serious about your company’s success?

If you plan on growing and building your business, planning for the long term, you can approach us just like you would your Accountant, or your Doctor.

Ask us for our opinion & ideas, talk to us about your options. Let us know what you envision and we will tell you what we know.

That’s the difference.

Are you ready to take your business to the next level?

Come and see us.

HuculBusCard2010_PRSSpeak with Bernie and start your plan.

You will see the benefits of adding a commercial printer to your businesses team.

19 Mar

You Can Become a Self-published Author!

Printing books is a mysterious process to most people.

Publishing Houses are often inaccessible and indifferent to budding authors, making them unsure about submitting their life’s work for publication.

I don’t blame them, and I would probably hesitate to submit my own manuscript to a Publishing House too.

Photo by Walt Stoneburner

Photo by Walt Stoneburner

This is probably because my family owns the printing company, Hucul Printing, in Salmon Arm and I would opt to self-publish my book through them. I’ve watched them print books for others over the years. They know how to design attractive book covers, choose appropriate and readable fonts, design and format text (taken from a Microsoft Word, or a similar computer software program), paginate (page numbering), select paper stock, print page signatures, ensure ISBN and bar coding is included on the back cover  and choose the style of binding to complete the book.  This makes it easy for the author to end up with the finished product of their own printed book.

In fact, there are several local authors who have had their books printed at Hucul Printing;  you might have heard of some of them:

  1. Fleeting Images of Old Salmon Arm, by Denis Marshall
  2. Photographic Memory, by Denis Marshall
  3. Sawdust Caesars, by Denis Marshall
  4. Salmon Arm’s Historic Roots, by Denis Marshall
  5. Life is What Happens, by Alli Graham
  6. Calluses, Blisters and Near Misses, by Ernie Graffunder
  7. Tales of an Old Bold Pilot, by Jack McCallum
  8. A Collection of Short Stories for All Ages, by Marion Williams
  9. Oranges – A Novella for Puppets, by Alexander Forbes
  10. Hot Lead and Tender Hearts, by Robin Burgess
  11. Ulu – A Tale of Terror on the Tundra, by Robin Burgess
  12. Small Town Boy – Memoirs, by Bob Priest
  13. The Leading Edge, by Jack G. Barker
  14. A Raven in My Heart, by Kay McCracken
  15. Stalking the Wild Heart, by Deanna Kawatski

IPublished Booksf it weren’t for the ability to self-publish, these books probably would have gone through a lengthy process of repeated submissions, being forced to go from publisher to publisher to “find a buyer”. It might have taken years (or never) to find a publisher who would agree to publish your manuscript. And if they agreed to publish your book, it would then have been under the control of that company and distributed in a way they saw fit. This would take away your creative license and your power to make decisions independently about your own book.

Now, book production is relatively easy. Even getting a USBN number with bar coding is a simple process for Hucul Printing.

As a writer, you can have your manuscript printed and displayed in the manner you want, and later you can print additional copies as required.

With the use of the internet these days, you are able to market your own books, if you want to! I know that you can get your book onto Amazon fairly easily … and even sell your book in an E-book format, if that suits your fancy.

The bottom line is that you do not need a publisher to produce a book. You can print your book right here in Salmon Arm.

We can help you fulfill your life long dream, or side project. We also have someone on staff available to edit your manuscript, if needed.

Feel free to come to Hucul Printing and speak with us about how you can get this ball rolling;  you just might end up being an author with a self-published book!

 

05 Mar

How to Use Business Cards at Networking Events

Every business has business cards (and if you don’t,  you should), and in the day-to-day grind in your shop their place is usually sitting at the front counter, dormant and inactive.

Photo by Robert Scoble

Photo by Robert Scoble

This is a good place to keep them when your customers are in the context of being in your shop.

But what about that situation where you are outside your business, one-on-one, at a networking event?

How do you actually use your business cards? When is it appropriate to exchange them?

Let me tell you.

Business cards are not a deck of cards

When it comes to social business settings, business cards should be handed out with care. You should consider them as an option, if you are asked for it.

If you have a stimulating conversation about your business and the person you are speaking with is genuinely interested in your services,  then they will ASK for it.

You should not wander around the room dealing out your deck of business cards like a Black Jack dealer in Vegas.

How annoying would it be if someone jammed a business card in your hand and then just quickly walked away and onto the next guy?

You would feel awkward and annoyed…wondering, ‘ What do I do with this?!’

Don’t hand out your card when you should ask for theirs

If you meet somebody who’s services you want to use, the best thing you could do would be to ask them for their contact information.

That is polite and it will allow you to make the next call. It would not be polite to offer up your card and ask them to contact you!

That puts an unwanted obligation on them and they are as busy as you.

Also, if you do this, you have no control over whether or not you connect in the future.

It’s not Halloween and Business Cards are not candy

Photo by Sean Narvasa

Photo by Sean Narvasa

I know it’s a really easy way to end a conversation by asking for a business card, however do your best to avoid collecting cards from people you have no intention of contacting later.

Collecting cards may seem productive at the time, however your purpose in a networking event is to make personal connections with potential business partners, not to collect people’s info. If you wanted to collect people’s info, save yourself the hassle and go to LinkedIn. It’s easier to find people on that platform than randomly at an event.

Make you conversations count!

Remember business cards in networking events serve as a convenient way to respond to a request for your contact information, not as a tool  to promote yourself to everyone you meet.

19 Feb

Do Business Cards need a QR Code?

Have you ever seen one of these?

qrcode.22802770

QR Code: HuculPrinting.com

This gaudy looking, ‘ink blot block’ of black & white is called a QR Code. They are actually quite an interesting invention, with the potential to be very handy under some circumstances.

These codes behave in a similar way to bar codes, except that you scan them with your smart phone.

You can go online to a webpage like this, and program a QR code to do many different things including, sending you to a website, putting information into your contacts program or just playing videos. It’s pretty cool, but should you go to the trouble of adding them to you business cards?

The short answer is no. I’ll tell you why.

People rarely scan QR codes

When was the last time you scanned a QR code?

For me, being someone who is rather tech-oriented, I haven’t scanned one in over a year. I actively look for cool techy-type things to get into and I have learned that a quick google search is much easier than scanning a QR code.

They look awful

Photo by Wesley Fryer

Photo by Wesley Fryer

QR codes are not attractive. Graphic designers think they look like computer puke and they are really difficult to incorporate into a classy design.

For business cards it’s worse, because in order to get the QR Codes to work they have to be printed large enough for a smart phone to scan. This means a large portion of the card is taken up by QR, and this is distracting. Yuck!

QRs don’t always work

Sometimes people set up QR codes that won’t work, or that don’t scan properly.

If it doesn’t work the first time, usually we won’t try again.

Who knows where the QR code will take you?

Finally, QR Codes have no way of indicating to you where they are ACTUALLY going to send you.

If you have a QR code on your business card, your target doesn’t know whether the code will take him to your company website, your LinkedIn profile, or whether it will load your contact information into their phone.

If people are unsure, then they’ll avoid it and they won’t scan it anyway.

Keep it Super Simple

HuculBusCard2010_PRS

Instead of QR Codes, consider asking your designer to put the standard information on your card. Include your name, email address, phone number, website URL and address. Sometimes, indicating  you are on social media is a good idea if those services are important to your business.

Are you looking for professionals to work on your business cards for you? We can set you up with a professional, clear and functional business card layout.

Contact us and let us help you!

05 Feb

Why Real Life Promotion Works for Small Businesses

These days, business promotion often leans more towards the digital realm and further away from physical print & tactile media. Is using only digital media the best idea for you?

coffee shop 1

Photo by Dave Bleasdale

Small Businesses operate differently than Amazon

In a smaller city centre, such as Salmon Arm, it is definitely important that our small businesses have a strong online presence for the curious visitor. However, relying on the vast internet with all of its search engine optimization, computer coding and “social media”, is taking a gamble.

This is especially true if you have a real storefront in the physical world. The internet is great for Amazon, but what about the Mom & Pop, or Corner Store?

Don’t count on Facebook to bring you business

Unless you have the money to spend on an online store with a distribution channel ready to deliver your wares around the world, advertising locally with “real”  promotional materials is still the bread and butter of the local small business.

Printing materials work

Consider the humble pamphlet.

When strolling through a town that I just rolled into, the first thing I will do is  get out of my car and head for a coffee shop, a tourist shop, or a gas station.

While waiting in line, I look around and often will grab colourful, appealing looking pamphlets and flip through them; I might even collect several pamphlets, (even maps & tourist booklets) to see what the town or the area has to offer.  Typically, these pamplets are showcasing the local attractions, which includes small businesses. Picking up these pamphlets is a habit, or a reflex.  I usually walk away with those pamphlets in hand and leave them on my car seat  to look at again later when I get back home.

In this case, I’m not searching the internet to learn about the local attractions; I’m relying on printed media.

Whether one pamphlet or several, they stare me in the face and are constant reminders every time I open the car door!

Real Life First, Online Second

We at Hucul Printing certainly advocate for having a strong online presence on the web.  In addition, we educate our customers about how printed products are still quite relevant …and essential  to promote  small businesses in small cities, or towns, like Salmon Arm.

With the reduced costs of design and printing in today’s world, it really is common sense to include printed materials, as part of your branding and marketing mix.

If you are interested in exploring some great promotional options for your small business, come visit Hucul Printing. Talk to Bernie; he has been in the Printing Business for many years and has accumulated decades of experience which can help you figure out what you need.

11 Jan

When Business Cards Are Overkill…How to Solve the Problem

Business Cards
Business Cards

Photo by Aurimas

When I was in business school, I attended regular networking events where business professionals, free-lancers, and students  mingled together, conversing about projects and business ideas. In this environment, we learned the social skills of being polite and courteous, and the value of exchanging our personal information. If we were colleagues, this was easy;  we passed each other our smart phones. However, exchanging information this way lacked sophistication and we needed to exchange information in a more traditional and professional way.

Business Cards are for Business

Naturally, the next best thing would be to hand out business cards. Business cards are a great way share your contact information and also advertize your personal brand. Passing out business cards is standard at business networking events like the Business After 5 networking events, and other such business meetings. But what about those semi-casual events where you are actually more interested in meeting people for pleasure and it isn’t quite the setting to represent your company by handing out your Business card?

Calling Cards are Personal

Photo by Brian Moore

Photo by Brian Moore

Calling Cards are a fantastic alternative to the Business Card …especially when you want to present your more casual side and still be regarded as prepared and professional. Calling Cards might include your personal email and email address and maybe even your social media profile links, and your cell #, in some cases. This allows your new acquaintance the opportunity to connect with you online and offline at their pleasure.

Let’s face it, we aren’t all perpetual advertisements for our businesses

Sometimes, we just want to be ourselves and Personal cards are great for sharing information with people you meet, without seeming to be a “company man (or woman)”. Personal cards support our personal brands and gives us the opportunity to professionally share our contact information. Sometimes, handing over a corporate Business Card is overkill, and scribbling contact information hurriedly on a dinner napkin, looks desperate and awkward! If you are interested in exploring Personal Cards for yourself, stop by Hucul Printing so we can discuss the possibilities with you.