A common misconception about logos is that they need to be bigger to be noticed. In fact, making your logo bigger can sometimes distract an audience from the company’s message. Less is more, and white space is your ally! To all our lovely customers, we want to take the opportunity to poke fun – Enjoy this following video!
Entrepreneurs often seek us out at Hucul Printing when they want to order an assortment of printed supplies for their new business operations. Many new business owners are confused about which products would serve their needs the best. We can help them sort out what would be necessary in their starting out phases. The Essentials There are a few essential items that every business needs. After that, the needs vary widely depending on the nature of the business. Business Cards The humble business card is…
Every business has business cards (and if you don’t, you should), and in the day-to-day grind in your shop their place is usually sitting at the front counter, dormant and inactive. This is a good place to keep them when your customers are in the context of being in your shop. But what about that situation where you are outside your business, one-on-one, at a networking event? How do you actually use your business cards? When is it appropriate to exchange them?…
When I was in business school, I attended regular networking events where business professionals, free-lancers, and students mingled together, conversing about projects and business ideas. In this environment, we learned the social skills of being polite and courteous, and the value of exchanging our personal information. If we were colleagues, this was easy; we passed each other our smart phones. However, exchanging information this way lacked sophistication and we needed to exchange information in a more traditional and professional way. Business Cards are for Business Naturally, the next best…