25 Jun

“Make My Logo Bigger!” Syndrome

A common misconception about logos is that they need to be bigger to be noticed.

In fact, making your logo bigger can sometimes  distract an audience from the company’s message. Less is more, and white space is your ally!

To all our lovely customers, we want to take the opportunity to poke fun – Enjoy this following video!

14 May

So you Started a Business … Now what?

Entrepreneurs often seek us out at Hucul Printing when they want to order an assortment of printed supplies for their new business operations.

Many new business owners are confused about which products would serve their needs the best. We can help them sort out what would be necessary in their starting out phases.

The Essentials

There are a few essential items that every business needs.  After that, the needs vary widely depending on the nature of the business.

Business Cards

First business cards :-) by Sarah Choukah

First business cards 🙂 by Sarah Choukah

The humble business card is the first printing service we would recommend for you. Business cards are the customer, partner and supplier gateways into your business.

Even the lawn boy needs business cards for those looking to buy his service.

The business card should have only the essential information. Name, contact information, email and website. A business card is not a pamphlet.

If people want to learn more about you, your product, or your services, they should have the ease of going to your website, (provided on your business card).

With the more detailed nature of your pamphlet, rack card, or brochure…your customer can reach for them and  take a little more time to read about your business.

Pamphlets, Rack Cards, Brochures

Brochures! by Antonio Bonanno

Brochures! by Antonio Bonanno

These three: Pamphlets, Rack Cards, Brochures, are really tiny billboards, also used as sales advertisements . They are a quick and effective way to get your valued presentation of your company descriptions & products, across to your prospective business

Even business to business service companies should have this kind of printed product (if not, a comprehensive Presentation Folder, for sure).

Every business has something to sell; you should have an effective way of selling it in a physical printed form.

Even Google, … the ubiquitous online Giant, has printed pamphlets for it’s customers.

 Letterhead,  Invoices, Receipts

Next you need to sell our business attributes through your correspondence with your customers and clients. This is where each business begins to vary between their individual needs and the exact nature of your printed product depends on the business needs.

For bills, invoices and receipts, your accounting software might be able to imprint your logo and information on the paper for you. However, sometimes you need pre-printed letterhead to feed into your printer for a consistent and professional appearance.

Woodheads Stationery by Nigel Lamb

Woodheads Stationery by Nigel Lamb

If you are a business on the road, you may need to hand write your quotes, invoices and receipts, in which case you would need books of carbonless, printed invoices that include your businesses logo and information already printed and available. This would provide your customer with a copy, and would leave you a copy for your records. In some cases, you might need 3 copies, depending on how your company is structured. Numbering on these quotes, invoices, receipts … etc, might be necessary to be done on the Pressman’s Numbering machines in the pressroom.

Regardless of how you correspond with your customers, you need to have your logo and contact information attached to those touch points ….the items you need to have printed

Beyond the Basics

Depending on your business system, you may need to develop specialized and additional printed products to help organize and streamline your unique business’s day-to-day work flow. You may need internal NCR (carbonless) forms for work orders, order forms, receipts and messages. You might also need job dockets and file folders printed, if this is how your office procedure dictates. All of these need special attention to detail and design to make sure that all of the details of your work can be useful to you and your company.

When you start to get serious about your business, this is where custom printing becomes a major component of your operations. This is where you are at an advantage by making a commercial printer, as a working partner, in business.

Are you starting  a business?

Come down to Hucul Printing and get us in the loop. You will see that we only wish to help you succeed and become long term partners with you. Our low pressure office environment will help you confidently make sound decisions that are right for you and the good of your business.

Contact us here or stop on by!