Printing Archives - Page 2 of 2 - Hucul Printing Ltd.

You Can Become a Self-published Author!

March 19, 2014

Inspiration, Printing Business, Tips and Tricks

Printing books is a mysterious process to most people. Publishing Houses are often inaccessible and indifferent to budding authors, making them unsure about submitting their life’s work for publication. I don’t blame them, and I would probably hesitate to submit my own manuscript to a Publishing House too. This is probably because my family owns the printing company, Hucul Printing, in Salmon Arm and I would opt to self-publish my book through them. I’ve watched them print books for others over the years. They know how to design attractive book covers, choose appropriate and readable fonts,…

How to Use Business Cards at Networking Events

March 5, 2014

Jordan Pack

Business Cards, Promotion, Tips and Tricks

Every business has business cards (and if you don’t, you should), and in the day-to-day grind in your shop their place is usually sitting at the front counter, dormant and inactive. This is a good place to keep them when your customers are in the context of being in your shop. But what about that situation where you are outside your business, one-on-one, at a networking event? How do you actually use your business cards? When is it appropriate to exchange them?…

Do Business Cards need a QR Code?

February 19, 2014

Jordan Pack

Business Cards, Promotion, Technology, Tips and Tricks

Have you ever seen one of these? This gaudy looking, ‘ink blot block’ of black & white is called a QR Code. They are actually quite an interesting invention, with the potential to be very handy under some circumstances. These codes behave in a similar way to bar codes, except that you scan them with your smart phone. You can go online to a webpage like this, and program a QR code to do many different things including, sending you to a website, putting…

Why Real Life Promotion Works for Small Businesses

February 5, 2014

Jordan Pack

Design, Printing Business, Promotion, Tips and Tricks

These days, business promotion often leans more towards the digital realm and further away from physical print & tactile media. Is using only digital media the best idea for you? Small Businesses operate differently than Amazon In a smaller city centre, such as Salmon Arm, it is definitely important that our small businesses have a strong online presence for the curious visitor. However, relying on the vast internet with all of its search engine optimization, computer coding and “social media”, is taking a gamble. This is especially…

Why Printing Is Alive and Well

January 22, 2014

Jordan Pack

Printing Business

As a printer’s son, I have been around the printing industry my whole life. When I was younger, I tended to take ‘the role that printers’ have played in the world’ for granted. Now, my apathy has shifted to enthusiasm for what sparked the Age of Information — which is printing. Printing changed the world In fact, printing has been regarded as an important factor in the evolution and creation of the modern world. Printing has changed the way we have communicated with each other, not unlike what the internet has…