tips

“Make My Logo Bigger!” Syndrome

A common misconception about logos is that they need to be bigger to be noticed. In fact, making your logo bigger can sometimes  distract an audience from the company’s message. Less is more, and white space is your ally! To all our lovely customers, we want to take the opportunity to poke fun – Enjoy this following video!

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Why Simple Business Cards Are Best

Simplicity : the quality of being easy to understand, or use : the state or quality of being plain, or not fancy or complicated : something that is simple, or ordinary but enjoyable Throughout my whole life, I have increasingly learned to appreciate simplicity and minimalism; spending time in nature, versus the city, brought out this appreciation for anything less than busy, cluttered, confusing, or unnecessary. As an avid researcher and university paper writer, I have had to channel this…

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Which size of Canvas Print should I order?

Where will the Canvas be Hung? Deciding on the size of a canvas mounted print for your home, or office, may be a little challenging, but we are here to help you! Knowing where your canvas print will be displayed … whether it will end up at your business, or at your home, or someone else’s home or establishment…  will help determine the sizing. Is the print meant to advertize a business or company brand? Is it intended for decoration and personal enjoyment for…

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Committed to your business? Why you should hire a Professional Printer

Let’s face the truth. There are plenty of printing options available to you. You can order online or from a  big -box store.  You can even purchase a desktop printer to print your product at home, however, your well meaning efforts will probably result in a ‘homemade looking product’, not really reflecting your professional brand. So, what are the reasons for hiring a local ’boutique printing’ company like Hucul Printing in a small town like Salmon Arm? It all comes down to service. We…

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You Can Become a Self-published Author!

Printing books is a mysterious process to most people. Publishing Houses are often inaccessible and indifferent to budding authors, making them unsure about submitting their life’s work for publication. I don’t blame them, and I would probably hesitate to submit my own manuscript to a Publishing House too. This is probably because my family owns the printing company, Hucul Printing, in Salmon Arm and I would opt to self-publish my book through them. I’ve watched them print books for others over the years. They know how to design attractive book covers, choose appropriate and readable fonts,…

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How to Use Business Cards at Networking Events

Every business has business cards (and if you don’t,  you should), and in the day-to-day grind in your shop their place is usually sitting at the front counter, dormant and inactive. This is a good place to keep them when your customers are in the context of being in your shop. But what about that situation where you are outside your business, one-on-one, at a networking event? How do you actually use your business cards? When is it appropriate to exchange them?…

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