Business Cards

When Business Cards Are Overkill…How to Solve the Problem

When I was in business school, I attended regular networking events where business professionals, free-lancers, and students  mingled together, conversing about projects and business ideas. In this environment, we learned the social skills of being polite and courteous, and the value of exchanging our personal information. If we were colleagues, this was easy;  we passed each other our smart phones. However, exchanging information this way lacked sophistication and we needed to exchange information in a more traditional and professional way. Business Cards are for Business Naturally, the next best…

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Commercial Printers vs big-box Photocopy Stores

This can be a touchy subject for the Commercial Printer, The Commercial Printer was an entity unto its own; for centuries, all printing came to the Commercial Printer. Because of the time consuming efforts of the pre-press and press areas, the cost of printing was dictated by the amount of time it took to print results. The Commercial Printer encouraged their customers to print in larger volumes in order to lower the “per unit cost” and pass it on to the…

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