03 Dec

Using Bold and Italics

Most people know about Command-B and Command-I, those nifty tools that are used to emphasize our type.  More often than not, Bold and Italics are misused, and more specifically, overused.

There are a couple of important rules to keep in mind when you put something in bold or italics.

Firstly, bold and italics must be used sparingly. While they do accomplish emphasizing a point,  reading is slowed down. Unfortunately, if you put a whole paragraph in bold, it takes a lot longer for the reader to get through the text, which can be distracting and also tiring.

Secondly, bold is best suited for headings and subheadings, and italics are best suited to being placed into body text. Some examples of words to italicize are: references to titles, newspapers, magazines, or words wished to be emphasized.

Thirdly, italics are better suited to serif fonts, and bold is better suited to sans serif fonts when emphasizing points. There are some exceptions to certain fonts however, so this is not a strict rule.

There are plenty of things to consider when typing up your business document or even  designing your own file, to be printed by your favourite printers (us!).

Knowing there are so many things to consider can be overwhelming, however, we want to make the whole process a lot easier.

We are available not only for design and setup services, but for proof-reading your documents.

 

 

23 Jul

Sending Us Your Press-Ready File

Not every job we print is designed, or set up, by Hucul Printing.

Many customers create their own files and we also receive files from Graphic Designers. In turn, we have customers and graphic designers posing questions about how to prepare “press-ready” files for us to print.

 

A common question we receive is:

What sort of File should I send you?”

While there are many avenues to take to convert our customer’s files, our most preferred file type is a Portable Document Format, most commonly known as a “PDF”.

A PDF is a nifty file format because not only is it compatible across many operating systems and programs, it is easy to send via email due to its compact size.

A PDF preserves all the visual graphics. This is especially helpful because the file does not need to be editable if it’s press-ready. For example, if we were to receive a working file, any links (or elements placed within your file) would have to be sent along with your document, which makes the process a lot more complicated and lengthy than it should be!

 

“How should I send the File?”

Files can be received in person on a jump/flash drive, via email, or if files are too large to send as an email attachment and they can be sent through DropBox. For assistance on how to use Dropbox, see:  https://www.dropbox.com/.

It’s also free!

 

Another common question we receive:

“How should I set up my File?”

One of the first questions we will ask you in return is whether you wish for your graphic elements to print right up to the edge of the paper. In this case, we ask for the document to have a bleed.

A bleed is a well-known printing term referring to elements, or graphics, that extend past the part of the document and are meant to be trimmed off.

This means that there is no white margin around the document (just colour) and the document must be printed on a sheet that is bigger than the document.

If you wish to have us print your posters, brochures (or any printable document) ask yourself whether you want your document to be printed to the edge. If so, provide us a file that includes a bleed, making sure that all important information, such as text, is away from the cut line.

Please see the example below and do not hesitate to contact us with any questions.

BlogBCpdfspecs

25 Jun

“Make My Logo Bigger!” Syndrome

A common misconception about logos is that they need to be bigger to be noticed.

In fact, making your logo bigger can sometimes  distract an audience from the company’s message. Less is more, and white space is your ally!

To all our lovely customers, we want to take the opportunity to poke fun – Enjoy this following video!

28 May

Why Simple Business Cards Are Best

Simplicity

: the quality of being easy to understand, or use

: the state or quality of being plain, or not fancy or complicated

: something that is simple, or ordinary but enjoyable

Throughout my whole life, I have increasingly learned to appreciate simplicity and minimalism; spending time in nature, versus the city, brought out this appreciation for anything less than busy, cluttered, confusing, or unnecessary.

As an avid researcher and university paper writer, I have had to channel this appreciation for simplicity, in order to cope with the sheer amount of information available to me.

Yup, it is very difficult to condense a stack of research literature into one 20 page paper, and yup, it is especially difficult to ensure that my audience really gets what I am trying to say.

I guess I can say, I am working in the right place;  my current place of employment definitely appreciates simplicity.

Not only can simplicity benefit you in your everyday personal life, but it can help you with your business successes, as well.

Business Card by Murat Ertürk

Business Card by Murat Ertürk

Hucul Printing encourages other businesses to promote strongly, by projecting a clean and uncomplicated image to their customers.

Just like in everyday life, a good, strong & simple design layout on a business card can mean the difference between the ordinary and the remarkable.

I really want to take this opportunity to remind businesses who are looking to rebrand, or revamp their look, to remember that simplicity is in.

The new is minimalism and the movement is going strong and for good reason.

A few important pointers about drafting up the details you would like included on your new business card:

  1. Necessary Information: Sort out the information that is necessary to be on the card. For example, your name, business logo, phone number, address, website and email address. Space permitting, a basic, concise description of your business can be included. If it is necessary to include extra information, there is the option of printing on the reverse side of the card. (But remember… Less is more!)
  2. White Space: Do not be afraid of white space. It can make your logo stand out, make your card easier to read. It can add to the balance and contrast on your card.
  3. Design Continuity: If you are thinking of purchasing other printing products in your package  i.e. (rack cards, brochures, letterhead, envelopes, etc.), keep in mind that the style you want on your business card ie. (logo, colours, fonts) should be consistent with everything else you want designed and printed; all of the elements having common elements to tie everything together to help make it eye-catching.
  4. Customize: Something as simple as making the layout portrait-style, or getting the corners rounded on the business card, can make your card stand out above the rest.

“Truth is ever to be found in the simplicity, and not in the multiplicity and confusion of things.” ~Isaac Newton